Not only do these relationships benefit our agency, it also allows us to better help our clients with case escalations, beta programs, insider tips and private events.
What does it mean to be a Google Premier Partner?
Achieving Partner status means that our company has demonstrated AdWords skill and expertise, met Google ad spend requirements, delivered company agency and client revenue growth, and sustained and grown its client base.
Our partnership with Google provides us access to benefits including:
- Product / Sales trainings and certifications
- Community membership and product updates
- Executive business trainings
- Performance reporting
- Phone, chat, and email support
- Client event support
What does it mean to be a Bing Elite Partner?
At its core, the program is a relationship between Bing Ads and the most qualified Agencies, Channel Partners and Technology Partners in the advertising industry.
Bing Partners provide high quality service, technology and online marketing expertise to their clients so that they achieve the best results possible with Bing Ads. In turn, Bing Ads provides support, service and solutions to marketing and advertising partners to ensure they can succeed with their clients.
Our partnership with Bing provides us access to supportive benefits including:
- Co-sponsorship and collaboration in targeted customer events
- Customer stories and amplification of press releases and key news cycles
- Access to the Bing Ads engineering team
- Instructor-led sales and technical training to educate our teams on Bing Ads features, tools and technology
“Being elite-level partners with our two largest advertising platforms has tremendous value for both ourselves as an agency, as well as for you, our valued client,” Josh Brisco, Senior Manager, Retail Search Operations at CPC Strategy said.
“Through these alliances, our team has direct access to the latest product features, strategic & tactical trainings, as well as an unparalleled levels of support from both Google and Bing.”
“As members of an elite group of agencies worldwide with these levels of partnership, we constantly work to maximize the value of these relationships, a value that in turn gets passed down to our clients.”
We work hand in hand with Google & Bing on some pretty exciting projects and events including speaking engagements and trainings.
Here’s few of our recent partnership highlights:
In preparation for the Q4 holiday shopping rush, CPC Strategy successfully executed “AdDiego 2017” our in-person, full day conference.
Sponsored by Google, the invite-only event gathered 100+ brands and professionals in downtown San Diego on August 24th to discuss cutting edge PPC, Paid Social and Amazon strategies.
Although CPC Strategy is known as one of the leading advertising agencies in the country, this was our very first event for PPC professionals and brands.
Video Credit: Patrick Garcia & Jeff Yamauchi
Held at the sky-level University Club Atop Symphony Towers, the conference featured experts and innovative speakers from Jerome’s Furniture, REEF, prAna, Google and more!
Google, REEF & CPC Strategy Surf Day:
REEF joined CPC Strategy in February 2016 with the objective of acquiring new customers, increasing reef.com e-commerce revenue, and improving brand awareness. To celebrate our partnership success – Google hosted a “surf and strategy” session for REEF and CPC Strategy.
We covered everything from how to acquire new customers to sophisticated campaign development.
If only our surfing was as good as our PPC strategy – then we’d all be Kelly Slater by now.
Google & CPC Strategy Video Series:
Another major perk of being a Google Premier Partner is being able to visit Google headquarters to create new media formats including the video series below.
In the following video guide, Christina Berry, our Agency Development Manager at Google & Lew Brannon, Senior Paid Media Manager at CPC Strategy team up to discuss valuable tactics to improve your Google Shopping Ad Strategy in 2017.
Watch the full video series here: “The Google Shopping Ad Strategy Video Guide“
Speaking Engagements: WWDMagic & Outdoor Retailer
We also teamed up with Google for several speaking engagements in 2017 on “How to Use Google Shopping to Reach New Customers” at WWDMAGIC (Vegas, 2017) and Outdoor Retailer (Colorado, 2017).
If you would like to learn more about our partnership with Google & Bing, email [email protected]