Nextag’s merchant dashboard had some interesting news yesterday about a new bidding tool that will be rolled out to merchant accounts on October 1. Here’s a picture of Nextag’s message:
Cool new features include:
– Alerts, possibly on product performance
– Bid recommendations
– A streamlined merchant experience to help facilitate management
Comparison shopping engines (CSEs) are scrambling to innovate after Google Shopping switched to a paid shopping engine. Product Listing Ads now eats up previously held text-ad spots on Google that CSEs used to battle for.
It’s crunch time for these websites to compete with the ever growing power of Amazon and Google, so expect to hear more CSE changes in the near future.