There’s only so much a merchant can do to separate themselves on the CSE’s from the masses in the eyes of potential customers.
The three main things that can catch a customer’s attention is generally a low price, high feedback ratings, and perhaps a logo from a recognizable brand such as Sears or Staples.
Nextag then is introducing a new way to allow merchants to separate themselves from others who list their products along theirs.
Merchants will now have the opportunity to highlight any price (similar to Shopzilla), shipping, or tax discounts, along with rebate information–as well as have the ability to convey any type of message they’d like about their products at a cost of $0.05 additional per click.
For example if a merchant is having a Father’s day sale in which they offer a 20% on items over $50, or if they’re willing to provide free shipping for all items, they can do it through the Nextag bidding system. All that needs to be filled out is the details of the deal, along with the dates that a merchant wants it to run through (see below for an example):
We’re also told that Nextag will also provide a method for merchants to do this through their feeds as well.
How much this will help out merchants on the CSE’s is something we plan on keeping an eye on, but studies have shown that consumers love to save money, and that free shipping is a particular great attention grabber:
In a 2008 survey conducted by PayPal and comScore, 43 percent of shoppers said they abandon their shopping carts because of unexpectedly high shipping charges. Forrester Research reports that 61 percent of online shoppers prefer to shop with a retailer that offers free shipping than one that doesn’t.
Source: Ecommerce guide