Pricegrabber, Shopzilla Announce CPC Hikes, Become.com Remains Flat
Not long after Shopping.com’s announcement of new CPC Rates, Pricegrabber and Shopzilla have this week announced their own increases, though both are taking different approaches.
From November 1 until January 15, 2010 Pricegrabber will increase rates across all categories by 25%, which is identical to what they did last year.
Shopzilla on the other hand is taking an approach more similar to that of Shopping.com’s and only increasing rates in certain categories.
The chart below shows how many of their categories are affected:
Just under half of their 443 total subcategories will not be affected at all, while just under a fourth will be subjected to a 25% rate increase.
Click here for a complete list of categories affected.
And finally to jump from one extreme to the last, Become.com has just announced that they are not going to raise rates at all during the holiday season.
Become.com is proud to announce that we are not raising our rates for the 2009 holiday season!
We recognize the need for retailers to make the most of this busy shopping season, and are happy to offer our partners our tools and features in order to help you optimize your holiday campaign
It’s a great move to encourage potential merchants to sign up on their lesser known engine, considering that most of the other big players in the market are going the opposite approach.
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