Last Monday, we released our quarterly rankings for the top comparison shopping engine (CSE), for Q4 2012, based on metrics like revenue, conversion rate and cost of sale (COS).
Just like we do every quarter, we’ve further broken down the comparison shopping engine rankings to include top categories:
- Sporting Goods
- Home & Garden
Home & Garden Merchants: Which Shopping Channel Should You Use?
We’ll assume that you’ve familiarized yourself with the full rankings and we will avoid redundancy by skipping all the fine print.
The charts below show each of the objective criteria that we used to rank the engines in our original study.
Within each chart are the rankings for the specific category, as well as how they compare to the overall rankings—dark blue is the specific category, light blue is how they stacked overall.
To be clear, “Amazon” refers to Amazon Product Ads and not the Marketplaces.
Top Traffic for Home & Garden on the Comparison Engines
Google PLA barely edges out Shopping.com here (who gets a good amount of traffic from Google PLA itself) with Nextag just right behind it.
Pricegrabber barely trails it with Become and Shopzilla just behind it too.
Highest Ecommerce Revenue for Home & Garden
Again Shopping.com and Nextag are just barely behind Google PLAs.
Top Conversion % for Home & Garden Sellers Online
Pronto is dominant here with Nextag and Pricegrabber right around the 2.0% level.
The two Google’s follow it up with Shopzilla just a touch behind it.
Which Shopping Engine has the Best COS (Cost divided by Revenue) % ?
COS is higher across the board here for all CSEs with Google PLAs leading the way, and Nextag plus Pricegrabber behind it.
Cost-Per-Click Rates for Home & Garden on the Shopping Channels
With the ability to bid below a standard “rate card” Google PLA and Pricegrabber lead the way here.
Best Comparison Engine for Home & Garden
Google PLAs finishes on top here but Nextag isn’t far behind. Pricegrabber, Shopping, and Free Google round out the top half.
As with any effective CSE campaign, good management strategies and paying attention to your campaigns are both keys to making the most of your CSE spend.
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