This March, Ebay announced the merger of Shopping.com and eBay which was slated to launch April 1st.
And since nothing is official until it’s Facebook official, Shopping.com updated its Facebook account to reflect the branding change later that week:
What Does the Shopping.com and eBay Merger Mean for Ecommerce Merchants?
The Shopping.com and eBay merger, which was officially announced today, boils down to two things for ecommerce merchants.
1. Shopping.com has been re-branded as eBay Commerce Network.
2. Shopping.com services and campaign management will stay the same.
Check out this FAQ page for more detailed information on the Shopping.com merger with eBay as the eBay Commerce Network.
Merchants and shoppers can also visit the redesigned Shopping.com website to see the eBay Commerce Network re-branding and design.
Here is a look at the announcement email eBay sent to merchants:
Official Shopping announcement about the Ebay Commerce Network Shopping.com merger
I am excited to announce the Shopping.com business (including affiliated websites) has been rebranded as the eBay Commerce Network.
This new name more accurately reflects who we are today. As an eBay company for the past 8 years, we have evolved from our legacy as a comparison shopping site into a robust commerce network. Our strategy and investments are focused on enhancing and scaling this network. Our ultimate goal is to integrate eBay’s powerful assets into our commerce platform to bring you innovative advertising solutions that can help you acquire new customers and grow your business.
Please refer to this FAQ or contact [email protected]
VP, eBay Inc.