With Q4 finally upon us it was only a matter of time before the shopping engines alerted advertisers about CPC rate increases for the holiday shopping season. Shopzilla just sent out the follow e-mail detailing their CPC changes for Q4.

The holiday shopping season is nearly here and we want to inform you of Shopzilla's seasonal rate increases applicable in select categories. This change is effective November 7, 2011 through December 25, 2011 and reflects the increased consumer buying activity that occurs during the holiday shopping season.

In our continuing efforts to ensure our rates parallel the performance of the leads we deliver, seasonal trends, and industry developments, we are adjusting rates only in select categories. From November 7 through December 25, 2011 we will adjust the cost per lead in these categories by 0%, 15%, 20%, or 25%. Download our holiday rate table to review the category specific adjustments. Rate adjustments apply to all accounts in all categories with active bids.

We are committed to helping you maximize your sales during the 2011 holiday season. If you have any questions, please contact your Shopzilla Account Manager.

Thank you,

Your Shopzilla Account Team

You can download the Shopzilla Holiday Rate Card at the following URL-

http://merchant.shopzilla.com/docs/2011_holiday_rate_adjustment_table.pdf

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