Breaking out product groups for the new Shopping Campaigns format can be a tediously slow and methodical process for many campaign managers. Fortunately, the new model’s product-level reporting combined with the bulk add feature can help out here.
This is a little tip that will allow you to bulk add SKUs, whether it’s because you’ve identified them as best sellers or poor performers, to a product group and be more efficient about optimizing campaign structure in general:
1. Have a window open to the product group level of an account and then have a duplicate AdWords window open in the Dimensions tab.
2. Find a brand or product group that you want to break out by SKU to increase bids or down-bid on.
3. Go to the Dimensions window, set a filter for that brand or product type, and view by item Id.
Download this report and sort by clicks or conversions (depending on what you are trying to do).