Breaking out product groups for the new Shopping Campaigns format can be a tediously slow and methodical process for many campaign managers. Fortunately, the new model’s product-level reporting combined with the bulk add feature can help out here.

This is a little tip that will allow you to bulk add SKUs, whether it’s because you’ve identified them as best sellers or poor performers, to a product group and be more efficient about optimizing campaign structure in general:

1. Have a window open to the product group level of an account and then have a duplicate AdWords window open in the Dimensions tab.

2. Find a brand or product group that you want to break out by SKU to increase bids or down-bid on.

shopping-campaigns-product-group-structure

3. Go to the Dimensions window, set a filter for that brand or product type, and view by item Id.

shopping-campaigns-product-group-structure-dimensions

Download this report and sort by clicks or conversions (depending on what you are trying to do).

4. Copy the SKUs from that report

shopping-campaigns-product-group-structure-skus

5. Paste those SKUs in the bulk function of the product group

shopping-campaigns-product-group-structure-bulk

shopping-campaigns-product-group-structure-bulk-add

6.  Click Save and you effectively have the best or worse SKUs now added in that product group

shopping-campaigns-product-group-SKUs

Want more tips on the new Google Shopping Campaigns?

 Watch the Google Shopping Webinar for proven tips on how to increase conversions:

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