At CPC Strategy we’re all about creating some order out of the chaos that is ecommerce marketing. In addition to creating content which illuminates, we love to share and discuss ecommerce news.


This week, our COO came across an interview with Google executive Sridhar Ramaswamy which brought to light some interesting questions about the future of Google Shopping and a rumors of a Google Marketplace.

Google in the eyes of Ramaswamy

Here is an interesting question and Ramaswamy’s thoughts on a Google Marketplace:

Plenty of people in the e-commerce industry are waiting for you to take the next step and just launch your own e-commerce marketplace. When might that happen?

The word “marketplace” has a connotation that is inextricably tied to the evolution to the known marketplaces like Amazon and eBay. Some of which has not really been liked by the large retailers.

The way I think about Google Shopping and Google Shopping Express is in terms of how do we bring value together. So, when I have a conversation with Target, we stress the fact that this is a joint consumer relationship. The customer is co-owned by the retailer and Google.”

Google has mad a lot of strides towards a marketplace with programs like Google Shopping Express, Google Wallet, Google Shopping Campaigns and recent Google maps promotions updates. In fact Google has made so many updates recently: Hummingbird, Google local PLAs, protected search, Banner Ads on SERPs, that its hard to keep your head form spinning

I encourage you to read the full article, but for the impatient among us here are some of  the things Ramaswamy touches on:

  • The future of Google Wallet: Google Wallet isn’t doing well but Google isn’t going to give up on it.
  • Potential Google Marketplace: Google envisions a grander version of a Marketplace for Google Shoppers, which limits customer friction
  • Interchange fees and the 2 prong perception for merchants and online shoppers: Interchange has high value for merchants but will be difficult to sell for online shoppers


Would you shop on a Google Marketplace?


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