90% of people skip TV ads, and only 14% of people trust advertisements. The people you want to talk to aren’t paying attention.

They are on their computers, or more likely their phones. Digital advertising dominates marketing, and has been on the rise-and will continue to grow. Check out the infographic below for a look at how digital advertising is evolving:

Why You Can

Are You Social?

Check out these resources for getting started on social media:

Here is a good checklist to get started on social:

1. What is your target audience?

2. What is your social media goal?

3. How are you going to measure social?

4. What social profiles are you going to use?

Are You Mobile?

Check out this comprehensive resouce for getting started on mobile:

Mobile integration and best practices

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