Did you know that YouTube is the world’s second most popular search engine? For digital brands, YouTube advertising has become the preeminent vehicle for driving traffic and brand awareness in today’s video-centric world. In the past two years, YouTube has become even more popular with changing consumption patterns. But, while diversifying across your marketing portfolio […]
Since its founding in February 2005, YouTube has gathered billions of users to the platform to discover and share videos. It has also become a platform for brands, creators and users to connect with each other – whether it be through entertainment, popular “how to” videos or product reviews. With over 5 billion views every […]
![YouTube Ad Specs [2021 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA5NjAgNTQ5IiB3aWR0aD0iOTYwIiBoZWlnaHQ9IjU0OSIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE5JTJGMDklMkZ5b3V0dWJlLmpwZyIgZGF0YS13PSI5NjAiIGRhdGEtaD0iNTQ5IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and top website for video content consumption. This makes it prime advertising real estate, but to succeed on the platform, advertisers need to use the correct YouTube ad specifications. These rules help ensure that your ad gets in front of […]
YouTube is now the 2nd largest search engine, outranked only by its owner, Google, which is why understanding the latest YouTube search trends and emerging SEO best practices are crucial for building your brand visibility. We recently attended VidCon US’s 10th-anniversary event for fans, creators, executives, and brands that are passionate about online video and […]
We’ve all dealt with them for years, but it’s no secret that YouTube viewers have increasingly grown tired of 30-second unskippable ads. Now, something is being done about it. A More Satisfying Ad Format YouTube recently announced that it will get rid of the ad format in 2018. Instead, it will concentrate on shorter ads […]
Google recently released new call-to-action (CTA) extensions for YouTube, giving advertisers the ability to add an interactive, customized element to their YouTube ads. Similar to the CTA found within TrueView for Action ads, these extensions introduce different call-to-actions to in-stream and bumper ads. These new extensions can be great for advertisers with objectives other than clicks […]