Goal 2: Increase Product Visibility & Target Competitors

With no prior AMS strategy in place, we worked together with Air & Water to develop marketing campaigns that would target their competitors and increase product visibility. Taking seasonality into consideration, we built out specific AMS Product Display ads for Air & Water’s best-selling space heaters to target the detail pages of their competitors & similarly priced products in their category.

The campaign focused predominantly on similarly priced products within the same price range because it didn’t make sense to target other spaces heaters way above or below the product’s price range. One month into the campaign, the portable heaters experienced a significant volume increase. Especially in the months leading up to November / December, they saw a dramatic lift in portable heater sales. Overall, sales saw a 34.33% lift thanks to the integration of AMS campaigns and parent – child optimization efforts.