Blink Increases Facebook CTR by 81.44%
Blink is a completely wireless home security camera that sends motion-activated alerts & HD video to your smartphone. For people worried about their property or loved ones while away, Blink home security & video monitoring provides a watchful eye and 1-click connection to their home for an affordable price.
Blink teamed up with CPC Strategy in March 2017 to scale their advertising efforts on Facebook.
Overview
Like many e-commerce businesses today, Blink For Home saw an opportunity to make Facebook a larger part of their paid marketing strategy. Using Facebook Dynamic Ads, audience targeting, and prospecting efforts, CPC Strategy was ultimately able to improve Blink’s brand awareness and online sales.
The Results
Period Analyzed: Q3 2016 vs Q3 2017
%
Increase in ROAS
%
Decrease CPA
%
Increase in CTR
%
Increase in Orders
CPC Strategy addressed Blink’s goals by leveraging in-house Facebook optimization techniques
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