Downtown Pet Supply Increases Amazon Revenue by +40%
Downtown Pet Supply offers a variety of pet care products, pet supplies & pet food. Although most online pet stores are re-sellers, who buy warehouses full of products from someone else and re-sell them for a hefty profit, Downtown Pet Supply makes their own products. They’ve also generated more than 100,000 5-star customer reviews and today they are recognized as one of the top pet supply brands on the Marketplace.
Downtown Pet Supply teamed up with CPC Strategy in September 2015 to scale their Amazon advertising efforts.
Overview
Downtown Pet Supply turned to CPC Strategy to improve their ecommerce presence & expand their customer reach. In order to do so, they knew they would need to establish Amazon advertising campaigns to increase product discoverability and drive conversions.
In Q4 2017, we also worked with Downtown Pet Supply to implement an advanced promotions strategy utilizing “Amazon Coupons” (a new feature available to Third Party Sellers in Seller Central).
The Results
Period Analyzed: December 2016 compared to December 2017 (YoY)
%
Increased Revenue
%
Decreased ACoS
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