Dream Water Increases Amazon Sales by 77.59%
Founded in 2004, Dream Water is a natural sleep aid drink and powder that can help with occasional sleep issues. Dream Water products contain a proprietary blend of sleep ingredients widely known to promote effective sleep, among many other benefits. Their products are now available in more than 30,000 locations, including local drug stores, grocery stores, in every major U.S. airport and on Amazon.
Dream Water partnered with CPC Strategy in August 2017 to scale their advertising efforts on Amazon.
Overview
Dream Water started selling on Amazon about 3 years ago and now operates on the Vendor and 3P side. According to Gary Jiang, Digital Marketing Manager at Dream Water, the biggest obstacle was a lack of bandwidth. With two product launches on the horizon, their team could not dedicate the time and focus required to improve their advertising efforts. Dream Water teamed up with CPC Strategy to gain a better understanding of the Marketplace, improve efficiency, and scale their Amazon advertising operations.
The Results
Period Analyzed: (June 13, 2017 – Aug. 13, 2017) vs. (Aug.14, 2017 – Oct.,14 2017)*
*(60 days before Dream Water launched with CPC Strategy vs. 60 days after)
%
Increased Sales
%
Increased Orders
CPC Strategy addressed Dream Water’s goals by leveraging in-house Amazon strategies
Goal 2: Optimize ASINs with Enhanced Brand Content
Our creative team also implemented Enhanced Brand Content (EBC) on select ASINs to act as an extension of Dream Water’s brand on the Marketplace. We worked with Dream Water to modify the product description fields and build out custom creative including their brand story, enhanced images, and text placements.
EBC also gave Dream Water the additional space within their detail pages to answer common customer questions and provide relevant details about their products.
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