Goal 1: Defend Against Competing Brands

Competition in the Amazon Marketplace is inevitable for most brands. Ergodriven knew in order to compete within the vertical, they would need more than a high quality product and good reviews.

Due to heavy competitor targeting, they decided to team up with CPC Strategy to optimize their Amazon advertising efforts. Although Ergodriven was already running Sponsored Products campaigns, we identified an opportunity to established campaigns within Amazon Marketing Services.

We worked with Ergodriven to create “defensive campaigns” within their Product Display Ads. Those defensive campaigns (typically found on the right side of a brand’s detail page or on a competitor’s detail page) helped to keep competitors off Ergodriven’s product detail pages.

Goal 2: Increase Revenue & Lower ACoS

Not only did we help Ergodriven defend their brand and products, we also set up “offensive campaigns” (within Product Display Ads) to drive growth by targeting competitors and complementary products. Additionally we optimized their Sponsored Product Ads, and used data from their automatic campaigns to build out manual campaigns.

Manual campaigns allow brands to fine tune their product targeting based on the relevancy of the keyword(s) and set bids on individual keywords that target relevant searches. As a result, their products became discoverable and buyable to customers searching for ergo-friendly products.

Since the CPC team started managing these paid platforms for Ergodriven, the Ergodriven team has been freed up to invest in other marketing endeavors, such as new product development.

Today, Ergodriven and CPC communicate and review ad performance reports on a weekly basis to ensure campaigns are continuing to grow and remain profitable.