ForPlay Catalog Inc. Increased Orders by 280% On Google Shopping
ForPlay Catalog, Inc., a sexy lingerie and costume retailer teamed up with CPC Strategy hoping to increase their visibility and revenue on Google Shopping.
ForPlay Catalog teamed up with CPC Strategy to increase revenue on Google Shopping.
Overview
From superheros to presidential candidates, there is no shortage of Halloween costume ideas to choose from and as a result competition among retailers continues to increase each year – demanding a more sophisticated advertising strategy.
ForPlay Catalog’s Primary Goals
- Increase revenue on Google Shopping
- Improve impression share for relevant searches
- Increase visibility on Google Shopping (for costumes)
The Results
Google Shopping Results from 2015 vs. 2016 (first 25 days of October)
%
Increased Orders
%
ROAS
%
Increased Sales
CPC Strategy addressed each of ForPlay Catalog’s goals by leveraging our in-house Google Shopping optimizations and techniques.
“We are very happy with the results of our Halloween campaign with CPC Strategy. They delivered beyond our expectations, stayed on top of our campaigns throughout our busiest season and were truly proactive about the changes happening with our consumers and sales in real-time. [Account Managers] Helen and Roman’s attention to detail is remarkable.”
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