HouseLogic Achieves Unprecedented Organic Growth amid Google Panda & Penguin Updates

Elite SEM Case Study: HouseLogic

House Logic: Satisfied Client

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Case Study

HouseLogic is an online hub for practical advice pertaining to home ownership and improvement, from the National Association of Realtors.


HouseLogic was having a hard time increasing organic visibility. They had never completed a technical audit with SEO as a focal point, and their SEO efforts were not properly aligned with other marketing and development efforts. There were issues such as content duplication, site errors, poor content crawlability, internal linking hindrances, and non-optimized meta data.

Pageviews +363% /// Organic Mobile Traffic +1494%


Elite SEM worked with HouseLogic’s in-house marketing team and helped them develop a customized plan to fit their operational structure and overall marketing goals.

Elite’s “Foundational” approach began with covering all on-page SEO and technical needs before developing more advanced methodology. The team rewrote thousands of pages of meta data while culling the most winnable content for out-bound SEO efforts. They also tackled sitemap creation, robots.txt strategy, and other fundamental technical needs.

Once a foundation was set, the team generated content ideas, syndication solutions, link building, and co-citation strategies. Extensive competitive analysis was performed and Panda and Penguin audits and optimizations were implemented to ensure quality content and links.


Over a span of 12 months, HouseLogic reported 127% growth in keyword rankings #1 in Google, 363% growth in page views, 466% unique visitor growth and 1,494% organic mobile traffic growth. Elite SEM’s foundational approach enabled to flourish in the turbulent search space during Google’s Panda and Penguin updates, while allowing Elite SEM to build advanced layers of SEO techniques in order to meet HouseLogic’s long-term growth goals.

“Elite’s SEO team is energetic, responsive, informed, and deeply dedicated to their discipline. They keep our team one step ahead of the curve to ensure HouseLogic continues to be seen as an authoritative publisher in search results pages.”
Jessica Graeser, Marketing Manager

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Posted on

March 24, 2016

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