HYLETE Increases Text Ad Revenue by +450%
Founded in 2012, HYLETE, Inc., is an innovative, performance cross-training apparel company that captures the spirit of the hybrid athlete. What makes HYLETE’s shopping experience unique is that you won’t find HYLETE products at traditional retail stores. By removing the retailer’s markup, they are able to pass on the savings to their customers. Recently, HYLETE was awarded the Men’s Health Fitness Award for “Best Training Shorts”.
HYLETE teamed up with CPC Strategy to grow their online revenue
Project Scope
When HYLETE joined CPC Strategy in February 2016, they were managing most of their marketing efforts in-house. Although they were making significant strides with their Facebook advertising, the main challenge for HYLETE was growing sales and branding efforts through paid search; specifically through Google Shopping. Their ecommerce advertising efforts needed to be scaled out but they didn’t have the bandwidth to manage it internally.
HYLETE’s Primary Goals
- Increase Online Sales Revenue
- Increase Brand Awareness
The Results
1/28/2016 – 2/11/2016 vs. 2/11/2016 – 2/24/2016
%
Increased Text Ad Revenue
%
Increased Revenue for Branded Terms
CPC Strategy addressed each of HYLETE’s goals by leveraging our in-house optimization strategies and techniques:
“We’re a small team at HYLETE which makes the need for complete confidence in our partners extremely important. From our initial meeting with CPC Strategy my confidence level in the team has been at a steady ascent. I’m more than happy with their current performance and very excited to grow HYLETE’s online marketing effort in other areas of their expertise.”
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