Natrol Drives 70% Increase in Sales With New Amazon Store Upgrade

For more than 35 years, Natrol has been a leading manufacturer of Vitamins, Minerals & Supplements and is dedicated to empowering consumers to “Own Your Health” with the help of their top-selling products, Melatonin, 5-HTP and Biotin.

In Q3 2017, CPC Strategy launched Natrol’s first Amazon Store. Since, Amazon has released several upgraded Store features including new templates, add to cart buttons, optimized category / product page layouts and better reporting.

In June 2018, our Amazon Creative Team partnered with Natrol to deploy a fully upgraded version of Natrol’s Amazon Store – complete with the latest features to optimize for sales.

Educate consumers on NEW product launch

In 2018, Natrol launched a new line of vitamin gummies. Our Amazon Creative Team worked directly with Natrol to ensure the new product line would be a focal point in their upgraded Amazon Store. We selected the best hero images, graphics, videos, and charts to educate visitors on the unique benefits of their new line of products.

Update Brand Language & Creative

Natrol also wanted to make sure their new Amazon Store served as an extension of their website. Our designers worked in close coordination with Natrol’s team to understand their brand language and style guidelines to successfully streamline that same creative across all of their new Amazon Store product pages.

Optimize Navigation & User Experience

Utilizing Amazon’s latest Store features, our team of experts completely upgraded Natrol’s product grid and layout for their curated collection. We identified the optimal catalog and ASIN infrastructure to improve product visibility & sales volume. We also implemented “ADD TO CART” buttons on select products to allow shoppers to buy directly from the Amazon Store home page. Thanks to new layout, we’re also able to provide additional written content for top performing products.

Own Submit & Approval Process

We managed all aspects of the Amazon Store submission process. There’s a lot of policies and requirements for Amazon Creative. Because CPC Strategy’s team understands those restrictions and policies, we saved Natrol an enormous amount of time on revisions & resubmissions.


The Results

June 7, 2018 – July 7, 2018 (30-day look back since the new Amazon Store launch)


Average daily visitors




Units sold

“CPC Strategy was a great partner in the execution and launch of Natrol’s new brand store. The process was fast and efficient and the results really exceeded my expectations. I am excited to see how our new Natrol brand store impacts sales over the long term but early results provide much optimism!”

Elan Vaknin

Director, Online Sales Channel, Natrol

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