Seventh Generation Increases AMS Sales by 441.41%
Based in Vermont, Seventh Generation sells cleaning, paper, and personal care products designed with human health and the environment in mind.
Seventh Generation teamed up with CPC Strategy to scale their business on Amazon
Overview
Seventh Generation teamed up with CPC Strategy to scale their Amazon Vendor operations. Since joining, Seventh Generation was able to significantly improve their online advertising efforts through Amazon Marketing Services, increase order volume and lower ACoS.
The Results
Period Analyzed: 2016 vs 2017 (Amazon Marketing Services)
%
Increase in Weekly Sales
%
Decrease in ACoS
CPC Strategy addressed each of Seventh Generation’s goals by leveraging in-house Amazon optimization strategies and techniques
Optimize Brand Page
We also worked with Seventh Generation to improve their brand page.
Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the Amazon Marketplace.
As seen in the image, the custom brand page we created for Seventh Generation mimics their website layout and includes additional selling points (not easily communicated through the product detail page).
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