TheraBreath Increases Sales 112% With New Amazon Store

Since 1994, TheraBreath has become one of the five largest oral care companies in the U.S. and the biggest privately held oral care manufacturer in America. TheraBreath doesn’t mask bad breath with heavy flavors or powerful odors like other products on the market, it wipes bad breath away. The company has grown to have an extensive line of oral care products that include addressing issues such as gum disease, clearing of tonsil stones, teeth whitening, specialty chewing gum and pet products.

CPC Strategy’s Amazon Creative Team worked directly with TheraBreath to design, develop and deploy a customized and responsive Amazon Store, as well as A+ Content and written content (on select ASINs) to promote an immersive shopping experience.

Goal 1: Streamline Brand Experience & Increase Sales

Implement Amazon Store:
Our Amazon Store experts designed and built an “easy to navigate” curated collection of TheraBreath’s entire catalog. We identified the optimal catalog and ASIN infrastructure to improve product visibility & sales volume by segmenting each product line by use case. We also implemented “ADD TO CART” buttons on select products to allow shoppers to buy directly from the Amazon Store home page.


The Results:

6/6/18 – 7/2/18 vs 7/3/28 – 7/29/18
(27-days prior vs. 27-days after the TheraBreath Amazon Store launched)


Increase in Sales

Implement A+ Content

Our team also worked directly with TheraBreath to implement A+ Content on select ASINs. We included the best hero images, graphics, and comparison charts to educate visitors on the unique benefits of their oral care products. As seen in the A+ Content example to the left, each ASIN in the comparison chart links to the available product to ease consumer navigation.

Maintain brand consistency

It was important that TheraBreath’s Amazon Store & A+ Content served as an extension of their website. Our team worked in close coordination with TheraBreath’s team to understand their brand style guidelines and implement that same creative across all of their Amazon Store product pages, as well as their A+ Content description fields.

Goal 2: Optimize Amazon Product Detail Pages With Written Content

As most Amazon sellers already know, optimizing product content is an intentional strategy that can have a direct impact on their product(s) organic search ranking.

Unfortunately, defining your product content submission strategy is one of the more perplexing aspects of Amazon selling.

A great detail page, as seen on the right – accurately presents all the product information a customer would want and need in order to make a buying decision.

In creating these detail page elements, it is critical to be as accurate as possible with the product information. Customers want to know exactly what they are buying.

CPC Strategy worked directly with TheraBreath to optimize their product detail page(s) to include:

  • A concise and unique title, in title style.
  • Detailed bullet points conveying the most important information about the product.
  • An accurate description of the product, discussing all its major features in detail.
  • A clear product image of exactly what the customer is purchasing.

    We also conducted keyword research for TheraBreath’s products and added an optimized description (indexed on the backend) to improve TheraBreath’s ranking opportunities.
    Products with clear and detailed information are more likely to earn a higher click-through-rate and convert. In the case of TheraBreath, an increase in sales will ultimately lead to better ranking as well.

    “CPC Strategy’s creative team was incredibly responsive to feedback and worked tirelessly until our A+ Content, written content and Amazon Store was exactly how we wanted it. Their creative ideas helped us build a consistent visual identity and voice we could use across the world.”

    Patrick Regan

    Communications Administrator, TheraBreath

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