The Story: Amazon beats out many retailers and brands on the SERP with their aggressive paid search strategy. We’ll examine and assess their methods to see what brands and retailers can learn and adopt for success on Search & Shopping.
Who It’s For: Brands and Retailers on Google Search + Shopping
- How Amazon’s beating out established retailers and brands
- Some of the top products Amazon is ranking for Actionable methods you can use to rank higher & compete
- Why it’s important to advertise across multiple channels