The 2018 Q4 Holiday Shopping Forecast

How Shoppers will Browse and Buy in Q4

Each year Q4 continues to bleed into Q3, many thanks to changes in consumer shopping behaviors, newly established dedicated shopping holidays (Amazon Prime Day), and of course, the ability for shoppers to research & make a purchase across any device at any given time.

We surveyed over 1500 U.S. shoppers about how and where they’ll shop for holiday gifts, and uncovered insights that should shape every retail advertiser’s Q4 2018 strategy.

The Study:

  • An estimate of how much shoppers will spend this year
  • Inside look at how shoppers will browse & buy across devices
  • A breakdown of how different ages and genders shop
  • Predictions of which websites will come out on top for holiday shoppers

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