Guidebook
The 2020 TikTok Advertising Guide
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Generate Results For Your Brand On TikTok
TikTok is a breath of fresh air; a new social media platform that’s full of energy, creativity, and authenticity. It’s a place where brands can let loose and push boundaries they wouldn’t touch in traditional media.
It’s an exciting place for a marketer to be. Many brands have shared entertaining yet low-cost ads that stay true to their core personalities. Whether it’s working with influencers or from within your own team, you can create content that draws both attention and conversions.
In the following guide, we explore TikTok as an advertising channel with a deep dive into creative best practices and strategies for brands in 2020. The topics included are:
- What is TikTok & How Does It Work?
- What is TikTok’s Audience & Reach?
- TikTok Advertising Strategies & Creative
- TikTok Expert Predictions & Roundtable