The 2021 Google Ads Guide
How To Thrive In A New Era of Google Advertising
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2020 was an unpredictable year for Google advertisers due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a “new reality”. The global impact of Coronavirus (and the limitations of in-store purchases) also expedited the adoption of online shopping.
Although we can’t be sure what to expect in the new year, what we do know is the future success of businesses advertising on Google will require a nimble and diversified strategy. In this year’s guide, we take a closer look at innovations for Google advertising compared to last year. We also highlight the issues most likely to impact advertisers in 2021 and how they should prepare to stay ahead of the competition.
This guide covers:
- How to adapt to new shopping behaviors due to Covid-19
- Five of the biggest trends expected to impact advertisers in 2021
- What to test and optimize in 2021
- Google advertising predictions from the experts