The 2022 Google Ads Guide

One thing is for sure in 2022: the future success of businesses advertising on Google will require testing new approaches and strategies in preparation for profound shifts in the Google landscape.

“Advertisers have to increase their creativity when it comes to the campaign selection and approach they take in 2022,” Patrick Hayden, Group VP, Acquisition Media at Tinuiti says.

In this guide, get a close look at the latest innovations for Google advertising that will change the game in 2022. We also highlight the challenges most likely to impact advertisers in 2022 and how they can get out ahead of them to outpace the competition.