The 2022 Lifecycle Marketing Guide

As brands and marketers head into 2022, there are a number of unique challenges to contend with, balanced by an array of fresh and innovative opportunities to explore.

Consumers’ desire to receive personalized ad experiences continues to grow, while advertisers’ ability to deliver those experiences faces new hurdles due to increasing privacy concerns and restrictions. Shoppers want advertisements that consider their full journey, but as our overall insights into that journey shrink, we have a greater imperative to leverage the invaluable first-party data at our fingertips.

Email and mobile messaging have not been unaffected by the larger privacy conversation, but they do have a key advantage over many other forms of advertising: they reach an opted-in audience.