2024 Tag

The 2024 Lifecycle Marketing Guide

Transforming Cross-Channel Performance with AI, Innovative Data Capture, and Personalization 2.0

In 2024, personalization is set to redefine marketing, armed with groundbreaking technology and innovative approaches, especially in AI and virtual spaces. While personalization isn’t a newcomer in the world of lifecycle marketing, it has undergone a significant transformation.

No longer limited to a single channel, it now spans email, SMS, on-site experiences, push notifications, cross-channel campaigns, and even in-store and virtual interactions. This guide explores these exciting developments and the opportunities they offer marketers.