Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, we’ve uncovered the most important trends taking hold in Amazon advertising, highlighting key performance shifts from throughout the previous quarter, including:
- Explosive sales growth immediately following stimulus payments to millions of Americans
- A significant shift in the share of Sponsored Products impressions coming from different placements
- Sponsored Brands growing importance in reaching Amazon customers
- How shoppers sped up the click-to-conversion timeline as events surrounding COVID-19 began impacting everyday life
