The 2019 Google Ads Guide

The Latest Actionable Strategies for Shopping, Search, and Display

Change the game.

Brands are vying to boost revenue from Google Shopping, Search, and Display.

This guide presents a comprehensive look at the Google Ads landscape heading into 2019 and provides agency best practices on how brands can improve their performance marketing.

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You’ll learn relevant strategies for 2019, including:

  • Changes in average CPCs, clicks, spend, ROAS, and revenue from 400+ retail accounts

  • Mobile Showcase ads, smart bidding options, and feed optimizations for Shopping

  • Responsive search campaigns, dynamic search ads, and advanced targeting for Search

  • Placement targeting, audience funneling, and responsive ads for Display

  • 7 predictions on how Amazon, SERP competition, and AI will impact advertisers in 2019

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