Guidebook
The 2020 Holiday Shopping Trends Report
Consumer Attitudes Toward the Peak Season in an Unprecedented Year
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The holiday season has always been crucial, and in 2020, that’s more true than ever. Due to the ongoing global pandemic, retailers will navigate their traditional peak selling period amidst fast-changing local conditions, even as they hope to recoup sales lost during store closures in the spring and summer.
For the fourth year in a row, our study examines pressing topics for retailers and brands heading into the crucial peak holiday season — and includes year-over-year trend data to inform decision making. You’ll get exclusive insights on:
- Whether consumers are planning to cut back on gift spending this holiday season
- How the COVID-19 pandemic is affecting shoppers’ plans to buy gifts in stores and online
- Which online touchpoints shoppers will use to find and buy gifts, including Alexa
- Whether the new focus on racial and economic equality spurred by the Black Lives Matter movement will affect where consumers shop during the holidays
- When consumers plan to begin their holiday shopping — and whether the potential for an October Amazon Prime Day changes the equation
- Which product categories are most important in a stay-at-home holiday season