Tinuiti’s TikTok Playbook

Calling All Marketers: Social Media’s Highest Engagement Platform Is All Grown Up

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In this guide, we offer all the latest cutting edge TikTok advertising and creative strategies to help your brand leverage social media’s highest engagement channel. The topics included are:

Best TikTok Advertising and Creative Strategies
Tinuiti’s TikTok Playbook
How TikTok Determines What Content To Show Users
How Will Privacy Changes Impact TikTok?
TikTok Expert Predictions

TikTok is the social media sensation whose status as a household name just keeps rising. It’s a cultural phenomenon and the one place where brands can let loose and push boundaries they wouldn’t touch in traditional media.

Long gone are the days when TikTok only resonated with teens. People between 35 to 45 are flocking to the short-form video platform and already represent more than a quarter of monthly active users. Today, the platform is bubbling with new creative, targeting capabilities, and measurement tools for marketers—making it an essential part of a social diversification strategy along with its peers like Facebook and Instagram.

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