Research

2019 Holiday Shopping Predictions & Behaviors

The Who, What, Where, When, and Why of Holiday Shopping

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Consumers plan to spend more than ever this holiday season

According to our research, anticipated spending has shifted up the scale, with 10% more shoppers than last year saying they’ll spend at least $500. To help merchants hone their holiday strategies and maximize the potential for success, this guide offers a comprehensive look at holiday shoppers and their plans for the season ahead.

Download our 2019 Holiday Shopping Prediction and Behaviors Report for access to our exclusive research. You’ll learn who’s shopping and how much they’ll spend on what, as well as when, where, and why, so you can fine-tune your ad spending and marketing campaigns, and optimize your investments.