The 2020 Amazon Shopper Survey
How Consumers Browse and Buy On Amazon
To succeed on Amazon, especially in a moment of crisis, brands need a nuanced understanding of their target audience, their shopping behaviors and their purchasing priorities. This study aims to arm brands with the data they need now to redefine their next steps on Amazon to forge a winning strategy for the future.
For the third year in a row, our study examines pressing topics for brands selling on Amazon—and includes trend data to inform decision-making. You’ll get exclusive insights on:
- Whether top sales events like Prime Day and Black Friday move the needle on sales
- How loyal shoppers are to brands they find on Amazon, and how willing they are to try something new
- Which touchpoints shoppers use interact with Amazon—and whether Alexa does any shopping
- What’s more important – cost or free shipping
- Whether Amazon’s paid ads are effective at engaging consumers
- How wary shoppers are when it comes to bogus reviews and counterfeit products
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