Research
2023 Summer Media Update
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Media Momentum: Unveiling Q2’s Exciting Update on Industry Trends and Insights
Download the Q2 Update and unveil the latest trends, captivating breakthroughs, and game-changing advancements, this report is your gateway to staying ahead in the ever-evolving media landscape
Streaming
In the dynamic streaming industry, the ongoing consolidation trends, the shift in viewer experiences, and the emergence of free ad-supported streaming platforms have major implications for the future of media consumption.
Linear
As media companies face the decline of cable television, the complex dynamics between cable bundles, streaming services, and the uncertain future of ESPN are accelerating significant changes.
Ad Economy
The writers’ and actors’ strike in Hollywood is impacting the advertising space, limiting original programming, putting stress on network news and sports, and potentially shifting more TV ad dollars to streaming platforms.
Consumer Economy
Optimism is rising as U.S. consumers were largely resilient in the second quarter of 2023. Gain insight on consumer spending patterns, retail sales trends, and the consistent yet cautious approach consumers are taking in the face of high interest rates.
Don’t miss out on the opportunity to catch up on everything that happened in Q2—grab your copy now!