Amazon Ads Benchmark Report: Q2 2020
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Don’t go into the second half of 2020 without understanding some of the most important shifts Amazon advertisers are seeing, including:
- Declining cost per click across ad formats and click and sales growth soar
- The explosive growth of Sponsored Display ads as advertisers target customers both on and off Amazon through these units
- How the unique selling points of Amazon’s DSP offering have led to five straight quarters of quarter-over-quarter spend growth as advertisers lean into the platform
- Insights into Prime Day 2020 to help inform strategy as reports trickle out on the event likely taking place in Q4 this year
Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, we’ve uncovered the most important trends taking hold in Amazon advertising. Don’t go into Q3 without learning how key formats are performing and changing over time.