With an October Prime Day, the Q4 shopping season is officially underway.
Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, we’ve uncovered the most important trends taking hold in Amazon advertising. Read up on key trends and developments to make sure you’re ready for the Q4 holiday season.
Don’t go through the rest of this pivotal quarter without understanding:
- Key trends from Prime Day 2020, including the explosive growth of sales attributed to Sponsored Brands and the soaring value of Sponsored Products clicks during the event
- Key metrics around Sponsored Brands video performance and adoption
- How quickly average cost per click is recovering as the competitive landscape returns to normal after pandemic-related interruptions earlier in the year
- Which product categories are seeing the biggest increases in ad spend year over year
