Amazon Ads Benchmark Report: Q4 2020
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An October Prime Day. Shoppers worried deliveries wouldn’t arrive in time for the holidays. The pandemic dragging on. This mind-boggling Q4 2020 offers ample lessons for the new year. Don’t start 2021 without a grasp on the emergent trends that shaped brands’ performance on Amazon such as:
- Sponsored Brands ads exploding with a 91% increase in spend driven largely by Sponsored Brands Video
- Average cost per click rebounding in the back half of the year after early-2020 declines
- Lagging ad performance in the lead up to Christmas Day as shoppers seemed to shy away from ordering packages that might not arrive in time for the holidays
Using anonymized same-client samples derived from more than $2 billion in ad spend under management, Tinuiti has uncovered the most essential trends defining the future of digital advertising. Read up on the key developments that unfolded on Amazon in Q4 2020 to help shape your marketing plans for 2021.