Study
The Consumer Privacy Trends Report 2021
Actionable Data for Marketers in the New, Privacy-First World
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How can companies navigate the rapidly changing privacy landscape while accelerating performance, so they can continue recovering from the chaos of 2020’s pandemic year? This report offers a path forward based on survey data from more than 2,000 U.S. consumers who shared their attitudes and behaviors surrounding online privacy.
Actionable insights include:
- Universal skepticism about online privacy and what consumers are doing to protect themselves
- Varying opinions on targeted ads and which platforms can be trusted
- How consumer trust differs depending on shopping category
With more than $2 billion in digital spend under management, Tinuiti is the leader in expertise and insights across the Triopoly of Google, Facebook, and Amazon. Download the 2021 Consumer Privacy Trends Report to uncover the biggest trends taking shape as we adapt to a privacy-focused era of advertising.