Facebook Ads Benchmark Report: Q4 2020
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With the events of January 6, some Facebook advertisers have already had to pause campaign plans in 2021. Read more on this and the latest Facebook advertising trends, including:
- Rebounding Q4 spend growth as July boycotters reactivated ad campaigns
- Apple mobile devices driving 65% of all Facebook ad impressions as updates to IDFA are primed to interfere with targeting and measurement on these devices
- The rapid expansion of ad dollars spent on Pinterest and Snapchat as brands expand social efforts beyond Facebook
Advertisers on Facebook and other paid social platforms had to stay on their toes during a tumultuous 2020. And 2021 is off to a similarly turbulent start. Read the Q4 2020 Facebook Ads Benchmark Report to sharpen your social strategy in yet another pivotal year for digital marketing.