Google Ads Benchmark Report: Q3 2020
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Q3 2020 looked a lot different than Q2 for many Google advertisers. Head into the holiday shopping season with a greater understanding of what changed, including:
- How prevalent Amazon is in Google Shopping and text ads auctions
- Recovery in CPC growth as competition heated up heading into Q4
- The impact of Google’s update to search terms reports in September and what advertisers should do about it
- The halo effect of Prime Day on sales attributed to Shopping and text ads for retailers
Using anonymized same-client samples derived from more than $700 million in Google ad spend under management, we’ve uncovered the most important trends taking hold in Google advertising. Read up on key trends and developments to make sure you’re ready for the Q4 holiday season.