The 2019 Forecast on Amazon Prime Shoppers
SHOPPER INSIGHTS AND BRAND INTELLIGENCE FROM THE WORLD’S LARGEST LOYALTY CLUB
LEARN ABOUT AMAZON’S HIGHEST SPENDING SEGMENTS:
Amazon’s paid Prime membership club now includes over 100 million Prime members in the U.S., with half of all U.S. households projected to have access to Prime membership by the end of 2019.
By learning more about Prime members and their shopping behaviors, brands can better hone their own strategies for selling and advertising to Amazon’s most active segment of shoppers — and emulate Amazon’s best practices to improve their own loyalty programs.