Permission Trumps Surveillance: Measurement in a Murky World
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What We Covered
The people (and the regulators) have spoken. The Future of the Web is a place where privacy trumps all. Good news is there are better ways of getting data than surveillance (It’s called asking people’s permission. Whodathunk?) Come join Tinuiti’s top futurists and technologists to dive into how brands can gear up for the demise of “Surveillance Marketing” and the rise of “Permission Marketing.” Because as the Web morphs into a privacy-first place, brands are going to have to PAY for attention. And it doesn’t matter what the value exchange is, whether it’s crypto, coupons, NFTs, and who knows what else, what we do know is that data will be scarcer and more valuable than ever.
VP, Mobile + Ad Tech Solutions
SVP, Analytics & Marketing Science