Retail Media Strategy: How Poppi Revolutionized the Soda Category in a Complex Market
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What We Covered
Tinuiti client Poppi is revolutionizing the soda category. On a mission to disrupt Big Soda, the female founded brand has achieved exponential growth across retail and Amazon within two years of launching. Today, they’ve established their position as “the future of soda,” having ranked #1 on Amazon search for “soda” ahead of Coke and Pepsi. They landed a deal on Shark Tank, went viral on Tiktok with 1B+ page views and were awarded BevNet’s “Marketing Campaign of the Year.”
Poppi marries Brand Marketing, Streaming Advertising, and Amazon Upper Funnel to redefine marketing success. Attend this session to explore what a winning strategy for scaling your digital business looks like, cross-channel considerations and best practices for internal alignment that can help you become a high-growth success story like Poppi.
Co-Founder / Chief Brand Officer