Saying ‘I Do’ to Streaming: How Wedding Company Zola’s Leap into Streaming Paid Off

What We Covered

There’s no one miracle cure to help marketers address the multifold challenges they face in 2022. But from our perspective, the closest solution for marketers is Streaming Advertising. As finding new customers becomes more critical than ever, diversification is no longer a luxury—it’s a necessity. Streaming can drive brand awareness while bringing the clarity of measurable performance to non-click-based media. But the fragmented landscape across Streaming platforms can be dizzying. Luckily, Zola, the wedding company with the fastest-growing wedding registry, is here to share their experience.

Zola, which has blazed the path in both streaming video and digital audio, takes to the stage with agency partner Bliss Point Media (part of Tinuiti). Together, they will provide insights on how they tested and iterated their way across the Streaming landscape with measurable and meaningful success.