The Ecommerce Catch-22 of 2022: Solving the paradox of growth and profitability in online commerce
Register to Watch On-Demand:
What We Covered
Now that we’re past the pandemic-fuelled breakneck growth of the past few years, it looks like 2022 is going to go down as the Year of the Ecommerce Catch-22, e.g. big online growth is not equal to big margins. Skyrocketing online sales have gone hand-in-hand with rising costs. Now, retailers must recognize a hard truth: Digital growth is not enough – only profitable digital growth will create value
In this session, McKinsey & Company Partner Steve Hoffman, will share his groundbreaking research on how to solve the paradox of growth and profitability in ecommerce with four imperatives that can put organizations squarely on the path to profitability.