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This is What An Integrated Amazon Strategy Looks Like
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What We Covered
As the pandemic served as an accelerant for online commerce, the Amazon ecosystem evolved quickly to make the offering even more robust – and for some marketers – even more Complex. Amazon has innovated not just to help companies sell – but build their brand through Video, Streaming TV, DSP, Stores, Posts, Measurement and Amazon Marketing Cloud. To grow a successful brand on Amazon in 2022, it’s not enough to just run ads. You need to understand the entire customer commerce journey.
Our Speakers
Nancy-lee McLaughlin
Senior Director, Search & Enterprise Services - Amazon & Marketplace
Phil Stolt
SVP, Retail Operations