This is What An Integrated Amazon Strategy Looks Like

What We Covered

As the pandemic served as an accelerant for online commerce, the Amazon ecosystem evolved quickly to make the offering even more robust – and for some marketers – even more Complex. Amazon has innovated not just to help companies sell – but build their brand through Video, Streaming TV, DSP, Stores, Posts, Measurement and Amazon Marketing Cloud. To grow a successful brand on Amazon in 2022, it’s not enough to just run ads. You need to understand the entire customer commerce journey.