Using anonymized same-client samples derived from Facebook programs under Tinuiti management, we’ve uncovered the most important trends taking hold in Facebook advertising. Make sure you’re ready for the back-half of Q4 by reading up on these key happenings. Read up on all the key trends impacting Facebook advertisers.
Key Topics Include:
- Election week movement in ad impressions and CPM
- Cyber Five trends from last year to help prepare for the upcoming holiday shopping season
- Apple devices driving higher average order value and ROAS than other device types
- The Prime Day halo effect driving up retail sales during Amazon’s shopping event
