Facebook Ads Benchmark Report: Q3 2021

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Apple ATT continues to play a huge role in the trends Facebook advertisers are seeing, with Android spend growth now far exceeding iOS spend growth for many brands. The Tinuiti Facebook Ads Benchmark Report Q3 2021 has everything you need to unpack these shifts as we head deeper into Q4, including details on:

How much Facebook’s in-platform purchase reporting has been impacted by Apple’s privacy-focused changes
The extent to which Android CPM is now outpacing that of iOS devices following the rollout of iOS versions 14.5 and higher
Spend across Facebook properties growing far faster year over year in July than in August and September as advertisers lapped the month-long ads boycott of July 2020
Newer inventory placements like Explore and Reels ads steadily gaining impression share and providing advertisers with incremental opportunity

The Triopoly Series tackles long and short-term trends happening on the three biggest digital advertising platforms, as well as several smaller platforms, based on samples from more than $3 billion in annual ad spend under management at Tinuiti. Download the Facebook Ads Benchmark Report today for the latest insights that will help you make better decisions with your marketing investments moving forward.

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